Colin Kaepernick is the face of Nike’s newest campaign.

The former NFL athlete took to Twitter on Monday to reveal
the news, sharing a close-up shot of his face.

“Believe in something, even if it means sacrificing
everything. #JustDoIt,” he wrote.

Kaepernick hasn’t been a member of an NFL team since 2016,
and he began to make headlines in August of 2016 when he wouldn’t stand for the
national anthem in protest of police brutality and racial injustice.

Despite not playing for a team, he has continued to received
accolades off the field.

In December of 2017, Beyoncé presented him with Sports
Illustrated’s Muhammad Ali Legacy Award.

“Colin
took action with no fear of consequence or repercussion,” Bey said while
presenting the award.

The football
player took to Instagram at the time to react to the honor.

“Though I never had the pleasure of meeting
Muhammad Ali, he mentored me without ever meeting me,” he wrote. “He
in many ways laid the foundation of what I saw as the zenith of
athlete-activism and perfecting the utilization of your platform as an athlete
to force conversations about how America was not living up to what America professes
to be.”

Though I never had the pleasure of meeting Muhammad Ali, he mentored me without ever meeting me. He in many ways laid the foundation of what I saw as the zenith of athlete-activism and perfecting the utilization of your platform as an athlete to force conversations about how America was not living up to what America professes to be. Lonnie Williams, the wife of Muhammad Ali was in attendance tonight. I am equally honored to share this space with her. She once said that, “Muhammad’s legacy is not just for me and his children and grandchildren, it’s a legacy for the world.” I accept this award, not for myself, but on behalf of the people, because if it were not for my love of the people, I would not have protested. If it were not for the peoples willingness to support me, I would not be on this stage today. Thank you very much to Sports Illustrated for the honor of the Muhammad Ali Legacy Award. I am humbled and honored to share this with the people. ????: @KarlFergusonJr

A post shared by colin kaepernick (@kaepernick7) on Dec 5, 2017 at 9:47pm PST

“Only hope
to change the world for the better. To change perception, to change the way we
treat each other. Especially people of color,” she added.

Colin was also
named GQ’s “Citizen of the Year” back in 2017.

“I’m
honored to be recognized by @GQMagazine as Citizen of the Year,” he
tweeted at the time.

Whether he’s on the field
or off, Colin remains aligned with his convictions.

— Stephanie Swaim